Theo Helped the Trail Blazers Reach 102% of Revenue Goals...By Mid-Season

The Portland Trail Blazers have led the NBA in digital marketing innovation for more than a half-decade, achieving the highest return on ad spend (ROAS) of any team in the league multiple years running.

The Portland Trail Blazers have led the NBA in digital marketing innovation for more than a half-decade, achieving the highest return on ad spend (ROAS) of any team in the league multiple years running.

The Portland Trail Blazers have led the NBA in digital marketing innovation for more than a half-decade, achieving the highest return on ad spend (ROAS) of any team in the league multiple years running.

year

2021

Client

Portland Trail Blazers

SERVICES

3 Months

year

2021

Client

Portland Trail Blazers

SERVICES

3 Months

year

2021

Client

Portland Trail Blazers

SERVICES

3 Months

The Challenges

While optimizing entirely for ROAS can make media efficient, it can have a limiting effect on incremental sales. A challenge with the ROAS optimization model was that media prioritized the few showcase games because of the high ticket prices and return potential, while lower ranked games often struggled to hit revenue targets.

We saw an opportunity to help them grow overall sales by adapting their media buying strategy toward increasing revenue for individual games, while still maintaining strong returns on ad spend.


The Challenges

While optimizing entirely for ROAS can make media efficient, it can have a limiting effect on incremental sales. A challenge with the ROAS optimization model was that media prioritized the few showcase games because of the high ticket prices and return potential, while lower ranked games often struggled to hit revenue targets.

We saw an opportunity to help them grow overall sales by adapting their media buying strategy toward increasing revenue for individual games, while still maintaining strong returns on ad spend.


The Challenges

While optimizing entirely for ROAS can make media efficient, it can have a limiting effect on incremental sales. A challenge with the ROAS optimization model was that media prioritized the few showcase games because of the high ticket prices and return potential, while lower ranked games often struggled to hit revenue targets.

We saw an opportunity to help them grow overall sales by adapting their media buying strategy toward increasing revenue for individual games, while still maintaining strong returns on ad spend.


The Solutions

Game Scoring Model

We integrated sales data to create a “live” media plan that adjusts game-specific budgets based on sales pacing. It helps focus the investment on games that needed more sales.

37% of budget was allocated based on game scoring methodology that involved periodic adjustments based on revenue to goal indicators.

Conversion Rate Optimization

We knew that emphasizing smaller games could lower conversion rates. To combat this, we designed and tested a dramatic new experience for the ticket sales page, modeled on eCommerce design best practices.

Our hypothesis proved highly successful, improving conversion rates by more than 11%. This allowed us to send more traffic toward their website in addition to ticketing partners like Ticketmaster. 

The Result

Mandala’s strategic approach helped Canné transform its brand into an asset for growth. Within three months of the rebrand, Canné:

$11.5M

Series A Raised

50%

Increased ROI

20%

Increased Conversion

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Aflac’s Shift from Efficiency to Impact: 3x Lead Growth

194%

Increase in Consumer Leads

257%

Increase in B2B Sales Leads

31%

Increase in e-Commerce Sales

Performance Media

Conversion Rate Optimization

Aflac’s Shift from Efficiency to Impact: 3x Lead Growth

194%

Increase in Consumer Leads

257%

Increase in B2B Sales Leads

31%

Increase in e-Commerce Sales

Performance Media

Conversion Rate Optimization

Aflac’s Shift from Efficiency to Impact: 3x Lead Growth

194%

Increase in Consumer Leads

257%

Increase in B2B Sales Leads

31%

Increase in e-Commerce Sales

Performance Media

Conversion Rate Optimization

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$8M

Secured funding

3x

Brand Awareness

60%

Growth in DTC sales

Performance Media